Corporate Social Responsibility

As stakeholders in the the overall Northern Ireland community Definite Vision takes an active interest in Corporate Social Responsibility.

Being socially responsible and investing in Northern Ireland communities is vital to be a good corporate citizen. Definite Vision focuses its efforts in several sectors of the community where we feel we can assist in making a difference. Every year Definite Vision Ltd commits a percentage of its operating profit to social investment and community projects. Part of this investment is matched by the Definite Vision Outdoor Ltd, our sister company that provides outdoor advertising across Northern Ireland. While financial contributions are important, we aim to have active involvement to help achieve as much as possible for the community, whether through the time and skills of the team at Definite Vision or through cause related campaigns with our brand. Getting involved in the community gives us all a real sense of pride in what we do. On a business level, demonstration of this commitment through being active and caring about the community where we operate demonstrates to employees that we are responsive to the issues they care about.

Current Focus Area & Chosen Charities

As a growing company in the creative industry young talent is vital to the success of Definite Vision.
Our chosen charities reflect our interest in youth development.

1. Cash For Kids - Cash for Kids is the brand new childrens charity of Downtown Radio and 97.4 Cool FM. It has been set up to raise funds and distribute support to thousands of young people across Northern Ireland in need of help.
2. Spirit of Chris - The Christopher McCollum Fund was set up in 2008, to provide funds to help purchase a wheelchair, or other equipment for young people aged 18 or under who have a disability or illness and which may be life limited. The Constitution of the Fund permits it to raise funds and support these young people throughout the UK.