Kirkwoods Funeral Directors Refresh Online Presence

At Definite Vision we have been delighted to again be working with independent funeral directors Kirkwoods, this time to refresh the companies online presence.

In late 2009  a review of Kirkwoods print marketing material resulting in extensive brand development and production of refreshed print marketing material. This time round our team has been working to redefine the companies digital presence with the production and recent launch of a new website at www.kirkwoods.com

The brief for this piece of work involved retaining the core concepts and style of the new marketing scheme that was created created for the previous print media but translating it to the web. Interface and usability were key elements due to the mean age of person who would generally require Kirkwoods’ services. The site had to be clean, clear and most importantly reflect the professionalism and care upon which Kirkwoods reputation is built.

Our analytics to date have are showing us that this new optimised online resource is proving an extremely successful contact point for Kirkwoods and feedback from their professional team has been extremely positive.